Unser Land in Arbeit is a campaign by the German Federal Ministry of Labour and Social Affairs, focusing on the people behind the work we do every day. The campaign tells the stories of ten people from different professions and shows what work means to them.

I photographed the campaign, capturing the portraits, the people, and the atmosphere around the project. The campaign brought together photography, video, posters, and large-scale murals, creating a strong visual language inspired by Andy Warhol.

For me, it was interesting to capture the people behind the campaign and to see how their stories were brought into public space : from the gallery in Berlin to large murals and posters across Germany. I really enjoyed working on this project. Thank you Neues Handeln and Off Studios.